Thursday, October 10, 2013

Marketing instructor shares worldly knowledge in the classroom

                                                                 David Denofreo Photo
How does Padma Vipat keep her students engaged?

For the Douglas College marketing instructor, it’s all about bringing real-life examples into the classroom.

“I’ve travelled a lot and have been exposed to multiple cultures and all kinds of people, and I like to bring those experiences into the classroom,” Padma says.

“Marketing is very people-oriented, so I think bringing in experiences from my own life or stories about what I have seen happen to other people helps students make a connection between what they’re learning and real life,” she continues.

“It really sparks their interest. And once their interest is piqued, they become very good learners.”

And at Douglas College, Padma says, that learning includes a mix of both practical training and academics.

“Our faculty members have industry knowledge behind them and they bring their industry experience, their personal experience and their love for teaching into the classroom.”

More information about marketing studies at Douglas College is available here.