Thursday, January 12, 2012

Douglas College introduces new look

By Dave Taylor, Director, Marketing and Communications

Have you seen it yet on campus, or maybe on the SkyTrain?

Douglas College has a new look, complete with new logo, colors and typeface, along with new messages and images to encourage prospective students to take a look at what Douglas College has to offer.

The best way to get a quick feel for everything is to watch our new video:

We say that symbols like logos and videos are part of our brand. Those symbols can do a lot to help people understand what makes Douglas College special: our high quality programs, our passionate teachers and our supportive student services.

What we’re really talking about is your experience of being at Douglas and how you feel about that experience.

Our new look came from deep listening to the hearts and minds of students and prospective students, as well as teachers and support staff.

What we heard is that you want a stimulating and smart learning environment. You want to be encouraged to be creative, to engage with new ideas, and to experience new things. You’re motivated to learn about yourself and find your passion. You’re here to build the story of your life, the story where you get to do what you love, be good at it, and make a difference in the world.

Fortunately, Douglas College is good at supporting you in your educational journey, and our new look is meant to show that we’re a good choice for people like you.

So what do you think of our new stuff? Leave us a comment and let us know!